Ministry of Propaganda: He headed the Reich Ministry of Public Enlightenment and Propaganda, established shortly after Hitler took power in 1933.
Control over Culture: Through the Reich Chamber of Culture (Reichskulturkammer), he managed literature, music, film, and radio.
Media Control: He enforced Gleichschaltung (coordination), ensuring all news and media followed the Nazi party line.
Ideology: He was a key proponent of virulent antisemitism and orchestrated campaigns to support the Holocaust
https://en.wikipedia.org/wiki/Reich_Ministry_of_Public_Enlightenment_and_Propaganda
Sound familiar Australia